The Institute

Your Smartphone Is Listening in While You Watch TV
You're sitting on the couch with the TV on and phone in hand. As a commercial starts, a smartphone app hears what you're watching. It then serves up links, coupons or music downloads corresponding to what it hears on the tube through smartphone microphones. So if you tend to impulse buy, the
Bay Tuned in to Tuners - Study of Classic Musicals Shaped Helmer's Commercials
Michael Bay is known for bold images in commercials and fast action in features. According to his longtime producer Scott Gardenhour, Bay's visual style has a strong influence from an unlikely source: musicals. Yes, the visual stylist behind the hard action of "The Rock" and the Transformers franch
Crackle's �Urban Wolf� Wins People's Voice Award in Drama for the 15th Annual Webby Awards
LOS ANGELES, CA (May 6, 2011) – On Tuesday, May 3, 2011, the Webby Academy announced that “Urban Wolf,” an original web series from Sony Pictures Entertainment’s Crackle, won the People’s Voice Award in the Drama category for the 15th Annual Webby Awards. Other nominees
Sony Debuts Latin American Online Entertainment Hub
Sony Pictures Television on Tuesday debuted its online platform for Latin America, featuring a new tool for advertisers to integrate their products to an array of online video content. "Advertisers will now have the opportunity to connect their brand with rich engaging content," said Irving Plonskie
Behind The Scenes: The 2010 Victoria's Secret Holiday Campaign
The Victoria's Secret holiday ad is fast becoming a December tradition. More epic than its rest-of-the-year relatives, its holiday campaign strives to define and differentiate the Victoria's Secret brand as the leader in its segment. The brains and talent behind these ads is an organization
Victoria�s Secret Supermodels Directed by Michael Bay
Emmy award-winning commercial production company The Institute, co-founded by Transformers director Michael Bay and Pearl Harbor producer Scott Gardenhour, turned heads with yet another eye-catching holiday tv commercial for women’s lingerie and beauty product retailer Victoria’s Secret
Victoria�s Secret + Michael Bay = Holiday Magic
It’s not often that we come across (no pun intended) a holiday spot directed by Michael Bay, so I was dying when I saw this. The Institute, an Emmy award-winning commercial production company co-founded by the Transformers auteur and Scott Gardenhour teases us with their newest holiday co
Social games add dimension
Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs. Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.Sue Perez-Jackson, director of licensing
'Hansel and Gretel in 3D': Beyond product placement
Last week, it was announced that The Institute — a media company founded by Michael Bay and Scott Gardenhour that has been using its motto, "Where Brand Science Meets Great Storytelling," in commercials until now — was set to produce its first feature film, the live-action Hansel and Gre
Be The Next Dorothy Talent Search Held at General Growth Properties Malls
Those looking to be the next Broadway star need to look no further than the Yellow Brick Road. The Harold Arlen Foundation is sponsoring a nationwide talent search to Be The Next Dorothy, which will be held exclusively at General Growth Properties (GGP) malls.If you are between the ages of 16-
The Institute and Hive Media Partner to Deliver Branded Storytelling Across Social Media
VENICE, Calif.−−(BUSINESS WIRE)-The Institute and Hive Media, Inc. today announced a cross-marketing partnership agreement that enables entertainment and brand companies to tell their stories daily through branded, interactive social media games. The combination of the Institute's brande
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Web Series Tap Prime Time
Better Production Quality, Easier TV-Internet Hookups Grab Nighttime ViewersIn a change from traditional online-video watching, which was built during daytime, providers of free original Web content and others that rerun TV programs are reporting strong viewership gains during evening hours.At Blip.
Crackle launches acclaimed international suspense web series 'Urban Wolf'
CULVER CITY, Calif.−−(PRNEWSWIRE)--Crackle, Sony Pictures Entertainment's online video network, announced today that it has licensed worldwide distribution rights to the acclaimed international suspense series, "Urban Wolf." The first of the 15 episodes, each 4 minutes long, will debut T
Advertising's Cultural Relevance
Last month, The New York Times chose these words to describe the current state of television advertising touting a better future ahead for us as a society: "The American economy is back—or so some of the country's biggest advertisers are saying in new campaigns. It may be a sign that the reces
Vesa Manninen: Aspiring Up and Comers
Finnish director Vesa Manninen has made his first foray into the American ad market, recently joining the roster of The Institute for the Development of Enhanced Perceptual Awareness, a Venice, Calif.-based production house founded by director Michael Bay and exec producer Scott Gardenhour. Born and
The Institute Collaborates With Young & Rubicam to Produce Transformers
Venice, Calif. - In partnership with the highly successful film "Transformers: Revenge of the Fallen" (DreamWorks/Paramount Pictures in association with Hasbro), two major agencies worked together to create a new television and in-cinema spot to promote LG Mobile Phones' Versa as part of a national
Commercial Appeal for Directors
Venice 'Institute' turns to Hollywood names to move product.It may sound like a think tank, but The Institute for the Development of Enhanced Perceptual Awareness makes TV commercials.The Venice company, co-founded by movie director, Michael Bay, has the mission to created "emotionally engaging and
Toshiba: Boring vs. Normal
VENICE, Calif. - (BUSINESS WIRE) - A series of ten new short-form videos produced by The Institute for the Development of Enhanced Perceptual Awareness, chronicle the stories of eleven residents of Boring, Oregon and Normal, Illinois; including a "green" mortician/funeral director; a fireman; a ghos
The Institute and Burger King Corp Team Up on Transformers
VENICE, Calif., July 30 /PRNewswire/ -- As the blockbuster film Transformers: Revenge of the Fallen (Dreamworks/Paramount Pictures in association with Hasbro) continues to smash worldwide box office records, movies fans got a robo-kick from a series of hi-octane television commercials from Burger Ki
Comedy Director Steve Carr Joins The Institute
Director Steve Carr has joined The Institute for the Development of Enhanced Perceptual Awareness—or as we like to call it, The Institute (cue ominous music). The announcement was made by The Institute's Co-Founder and CEO, Scott Gardenhour."Steve is widely known for his immense talent in dire
Director Rob Cohen Checks Into The Institute
VENICE, Calif. – Feature Filmmaker Rob Cohen (The Fast and the Furious, XXX, Stealth and The Mummy: Tomb of the Dragon Emperor) has joined The Institute for the Development of Enhanced Perceptual Awareness (The Institute). He will be available to direct features and commercials via the Venice-
Emmy Backstory Is "Required Reading"
Venice, Calif. - It's been a precedent-setting year for the primetime commercial Emmy Award. As earlier reported in SHOOT and by now common knowledge, for the first time in the competition's 10-year history, two spots tied for and received the coveted Emmy last month: FedEx's "Stick" directed b

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